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Nowadays, it is common to talk about an agile way of working, in other words being more flexible and fast moving. The main reason for this is that it is becoming more and more difficult to predict market movements and long-term plans need to be replaced, or at least changed in order to continuously adapt to new insights, while continuing to move forward. An agile perspective assumes that the surrounding world and the business are complex systems where all the different parts affect each other. Therefore, the processes should be adapted in order to make room for changes within and outside of company limits. The opposite of an agile working process is a waterfall model where the steps are linear and analysis takes place at the start of the process rather than continuously.
