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Many people tend to mix up revenue model and business model. A business model describes how a company creates, delivers and captures value. Osterwalder and Pigneur divide it into nine different areas: target group, offer, customer relations, channels, key resources, key activities, key partners, cost structure and revenue streams. The business model represents large parts of a business plan, in which factors such as vision, budget and business intelligence are common additions. Those who pay attention might have noticed that the nine motors that make up the Digital Maturity Matrix for the most part correspond with the business model according to the description above, but there are a few differences. The similarities are natural and exist because a business model as well as digitalization cover many of the most important components in a business.
