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Digital nirvana is obtained when long-term competitiveness is maximized through digital maturity. The company doesn’t differentiate between online and offline operations, but operates with complete freedom from channel dependency, and this permeates all aspects of the company’s activities. The organization fully understands its market and business environment. It sees where it’s going and has the ability to continuously and with maximum efficiency adapt and create value for society, employees, clients, and shareholders through the right value proposition at the right place and at the right time.
