Register and get even more out of the maturity test: personalized best practice comparisons and recommendations!
A digital strategy refers to creating clarity and effort in the company’s digital ventures and should only exist in the transition stage of the company’s digital transformation. There is a difference between digital strategy and strategy for digital transformation. The latter focuses much more on how and what the company needs to do in each phase to succeed with their transformation. In other words, what our methodology and book covers and encompasses.
A digital strategy, however, is where customer needs and behaviors will be highlighted and how the company, given its circumstances, best meets these demands.
A digital strategy should be directly subordinate to the company’s overall strategy. At least, the digital strategy should take the overall strategy into account on all essential points, to make it work in the best possible way. If not, there is a risk that a conflict may occur with the overall strategy, with sub optimization as a consequence.
