Digitalization

Digitization is technically to make analog information digital (for example text, sound or image), making it is easier to store, process and transfer. An image can be stored on a hard drive, a document is searchable and a radio show can be transmitted online so more people can hear it. Digitalization refers to much more than just making analog information digital and also includes the effects (change waves) digitization leads to. These are on three different levels:

1. Technology. As described above, the basic idea is that information becomes digital. The quantity of data that can be created, what can be done with it, and how it’s made available depends on the various and multiple types of basic digital technology, such as processor speeds, storage capacity, and mobile communications standards.
2. Products and services. Various products and services evolve based on this digital technology, such as tablets or a social network.
3. Behavior. Services that are both good and available create usage. Regular usage changes behavior which can in turn contribute to changing values. An example of this is when consumers purchased tablets and began to consume tablet-based services (apps). As user understanding and appreciation of tablets grew, media behavior changed.