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By distribution platforms, we mean the media channels where a company can choose to appear. The internet is a large distribution platform which consists of many smaller ones. Partly, in the form of different devices that customers use, of which computers, cell phones, gaming consoles, tablets and TV are the most common ones and in the form of different services available on these devices such as Apple’s Appstore or Google Play for mobile devices or Flickr, Facebook and Youtube for both computers and cell phones. For you as a business it is about:
– Customizing your products, services and your content to different devices
– Choosing distribution through the different services offered on different devices.
