Register and get even more out of the maturity test: personalized best practice comparisons and recommendations!
When traditional value chains change because certain steps are eliminated and replaced with digital solutions, a company needs to identify its role in the new digital ecosystems.
To ensure that offers and revenue models actually work, many things need to coincide and work together. Many revenue models require well developed ecosystems where production companies (the businesses with the offers), subcontractors, competitors and distributors have to work along side each other to deliver enough experienced value to customers. Value networks and value chain are both related to ecosystems.
Apple, which has created digital ecosystems for a number of different types of content; Itunes for music, Appstore for applications, iBooks for books and Newsstand for magazines.
Digitalization has made it possible for some major players to build up functioning ecosystems to a large extent on their own. An example of this is Amazon with its Kindle tablet, which managed to catch real speed in the ebook industry in the United States thanks to good hardware as well as software and a very attractive range of ebooks at good prices.
