Register and get even more out of the maturity test: personalized best practice comparisons and recommendations!
This refers to small incremental improvements within existing operations and offers. Kaizen or ISO 9001 are related concepts and incremental innovation is used primarily as a competitive strategy in the short-term or on markets with no major change. One example is when a car manufacturer comes out with a new model with smaller changes compared to the previous one, such as an engine requiring less fuel, five doors instead of the previous three or rear-screen TVs. Compare with structural and disruptive innovation.
