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Lean startup is a method that combines lean and agile and is used to develop new businesses and products. It was launched by Eric Ries in 2011 with the purpose of developing desired products and services as quickly as possible and with minimal risk. The method emphasizes the importance of verifying customer needs and doing so by creating a so called Minimum Viable Product (MVP), which is the easiest way to design a product to test it among customers. The Build-Measure-Learn model is essential and aims to work step by step, testing and modifying hypotheses that do not appear to work (pivoting in the book). Lean startup advocates, just like lean, to cut out everything that does not create benefits for the customer, and as with agility, to continuously take small steps to develop the product.
