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The first phase of the Digital Maturity Matrix is aimed at companies with low maturity compared to their surrounding world. In order to answer why it is important and to come up with a vision of where the company is going by using the investment are important elements in this phase. It is often necessary to get to the bottom with why the company exists. Answering why and where will lead to commitment and effort to move forward. In this phase, the venture is often limited to one or more people who will be in charge of it. Compare Coordination phase and Acceleration phase.
