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Notifications are messages that the computer, phone or watch send out to show that something has happened or will happen. The calendar reminds you that an appointment is coming up, the message service lets you know that you received a reply to an email and the news service tells you that an important event has occurred.
The importance of notifications keeps increasing as users get access to more and more mobile devices such as smart watches. By linking customer data, geographic position and user situation, there are great opportunities to provide relevant tips in real time. However, as it is a matter of providing information in accordance with the old communication model, it is difficult to figure out a way that this can be done, and giving the user control over what he/she is being notified of is a necessity.
