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Objectives and key results (OKRs) is a management system invented by Intel and popularized by Google in the late 90’s. In short, management is guided by visions and contexts, as well as through few, clear and ambitious goals that are linked to a number of key results.
The objectives and key results are broken down by each department and further down to the individual level. The purpose of the model is that everyone should work toward the same goal and that different departments and individuals can more easily coordinate their work. This is facilitated by the fact that all goals and key results are transparent, down to the individual level – for everyone to share them. This often happens through web-based control panels. Objectives and key results are regularly monitored, usually on a quarterly basis. Many start-ups in Silicon Valley use the system, and an increasing number of traditional companies also use this system.
