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Sense of urgency is a feeling that what’s happening is important, and that time is of the essence. In order for a change to take place, the company’s employees must feel that it is necessary. Succeeding with this requires time and it is important to get as many people on board as possible from the start. It is particularly difficult to achieve a sense of urgency with organizations who are satisfied with where they already are. To have the greatest chance of success, leaders need to speak to people’s feelings rather than their reasoning.
