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The sharing economy is based on the existence of a surplus of unused resources, and when the surplus is made visible, a market is created where the transaction with the help of a service often takes place directly between consumers, and where companies in possession of large fixed assets become vulnerable and slow. Fast and insightful companies see the opportunities that arise through the sharing economy. It is usually expressed as intelligent services that allow for optimization of resources. For example, someone sells a couch they no longer like on Craigslist, an apartment which is usually empty during the holidays is rented out through AirBnB or car pooling replaces the need for buying a car.
