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When one door closes, another one opens. As far as your digital efforts are concerned, this is very true. Whether it’s about working with fewer iterative steps or taking bigger steps, smart failures are a hot and oh so important topic for fast-moving companies. For example, Google distinguishes between good and bad failures. Good failures mean understanding and failure to include future projects as well as speed, that is, failing quickly to reduce costs in terms of investment and branding.
