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Tipping point is the idea that at a certain level, a product, message or the like gets its own life and spreads without the help of marketing. Malcolm Gladwell, who wrote the book by the same name, defines it as “the moment when critical mass is reached, the threshold, the boiling point”. Products such as Blocket, Ebay or Facebook are dependent on finding the critical mass to make them relevant. A Blocket or Ebay with too few sellers and products has a hard time reaching buyers and vice versa. A Facebook without your friends is also a pretty dull service. When something reaches critical mass, it can also lead to a de facto standard and competition is thus eliminated. (See network effect). At the heart of the idea too, there are very small changes that make the threshold reachable. If you only succeed in rolling the snowball enough turns, it will speed up your power to the end and it may be the last centimeter that makes the difference. The S curve that we have as a key element in our methodology can also demonstrate where the threshold exists. It is at the point when growth is growing sharply.
