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Where target groups come in contact with the company, and how the value proposition and touchpoints are integrated. One of nine digital motors in the Digital Maturity Matrix methodology. Touchpoints are divided into direct and indirect touchpoints. In direct touchpoints, the company has direct communication with the target group and these consist of their own and borrowed touchpoints. The indirect touchpoints are meeting places where companies communicate with the target audience through another party. These are divided into touchpoints via collaboration as well as earned and purchased touchpoints.
