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Viral marketing is also called buzz marketing and is a relative to content marketing. The purpose is that it spreads like a virus across a large range of people. Social media has facilitated spreading and when someone shares on Facebook or retweets on Twitter, it helps to spread a message. To succeed, there has to be something that someone wants to tell someone else. Often it’s a fun video or photo or an important news article or event.
A study was published by the New York Times in 2011 by two researchers from Wharton. They concluded, among other things, that what is going to go viral should preferably be something that touches feelings and, most preferably, emotions with positive signs. In addition to content, it may also be a really good product or service that someone wants to tell you about.
