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A vision is a long-term goal that often is 3-10 years, but sometimes even longer. Many of the world’s most successful companies are very vision-driven and they succeed in engaging and attracting everything from collaborators and partners to customers, financiers and the media, which increases their competitiveness and value. A vision formulation is sometimes dreamy and in other cases more concrete.
Some known vision formulations:
Ikea: To create a better everyday life for many people.
Henry Ford: A car in every garage
Amazon: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
Google: To change the world
